It’s a breakthrough on the scale of Technicolor, Snow White and Star Wars. Toy Story’ represents the computer graphics community contributing not just special effects to a motion picture, but the entire motion picture itself. And that is the first completely computer-generated feature-length motion picture-completely computer synthetic-on the hundredth anniversary of the motion picture itself.

The film that became Toy Story.Īt 1995’s SIGGRAPH (Special Interest Group on Computer GRAPHics and Interactive Techniques), an annual conference on computer graphics, Jobs told the audience in a presentation, “In 1995, the centenary year of the invention of the motion picture itself, we have another major milestone-something I think will go down as a landmark in motion picture history. He did not probably think of Pixar as an animated movie developer when he bought it (Pixar used to create animation software back then), but he paid heed to John Lasseter, when he pitched his idea of a fully computer-generated animated feature, the first in history. Jobs bought Pixar in 1986 and stayed as its CEO until 2006. He helped create revolutionary and disruptive products like iPod, iPhone, MacBook and iPad that changed their respective landscapes, but his contribution to computer animation is less known.īefore Jobs, Pixar, the company behind franchises like Toy Story and The Incredibles, was a division under Lucasfilm, the production house founded by Star Wars creator George Lucas. The name of late Apple co-founder Steve Jobs brings to mind words like innovation. It was because of Steve Jobs the first Toy Story film became possible.

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